Platinum Nova—a relatively new brand launched by Leonor “Leo” Abzaradel and Aurelio “Ari” Riego—will now be distributed by Sutliff Tobacco Co., a pipe tobacco company.

“Sutliff brings a multitude of third party distribution experience and success. Their top notch customer service and order fulfilment experience allows us, your Nova Sales Team, the opportunity to focus our efforts on increased brand recognition, expanded product placement, specialized events and so much more,” said Riego, the company’s president, in a letter sent to retailers.

Sutliff is a pipe tobacco company that was spun off from Altadis U.S.A. and sold to Mac Baren Tobacco Company A/S in 2013. Mac Baren is a nearly 200-year-old pipe tobacco company based in Denmark that also doesn’t have any cigar brands.

Platinum Nova says the move is effective immediately and that Mac Baren will begin to fulfill and process orders for existing customers.

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.