Stogie Road Cigars has announced that Dunkan Ramon Echevarria has joined the company as the national director of sales and marketing.
Echevarria is the owner and operator of Doña Noli Cigars, a retail shop in Statesville, N.C., and brings more than 20 years of experience to the position. He was literally born into the cigar industry, as according to a press release sent by the company, both his mother and grandmother worked at the Partagás factory in Havana, Cuba, while his father’s family grew tobacco in Cuba’s Pinar del Río province.
“Joining the Stogie Road Cigars team is a dream come true,” Echevarria said via a statement. He said that he and brand owner Kerry Horney believe in the same values and business approach, and that he looks forward to building not just a brand, but a legacy. ”
“Dunkan will bring all his skills as a customer service specialist, certified tobacconist, blender and roller,” said Horney. “He is well versed in cigar brand awareness and placement, event logistics, planning, and understands FDA compliances. His experience as a shop owner brings added value in purchase optimization for B&M cigar shops.”
The appointment was made effective as of Jan. 15, 2020.