Scandinavian Tobacco Group has announced that the company has a new distributor in the United Kingdom, Decent C.Gars Ltd.
If the latter sounds familiar, it’s because it’s the company co-owned by Gun Hancock and Mitchell Orchant, the latter of whom is the managing director of a chain of retail stores under the C.Gars Ltd. banner.
The deal only covers the handmade products STG distributors international, which includes CAO, Don Tomás and Macanudo. STG will still handle the distribution of machine-made products like Café Créme and Henri Wintermans.
“This is an important step for the distribution and availability of our hand-made cigar brands in the UK,” said Stephan Brichau, STG’s international sales and marketing manager, in a press release. “It is a combination of forces which we will be able to develop further effective April 2016. This is naturally based on the proven decisiveness of Scandinavian Tobacco Group in sales and marketing and on the commitment that Decent C.Gars can now give to our brands.”
The press release states that it will launch the Macanudo Inspirado brand in London on April 11, 2016 at an event at The Bulgari Hotel.
Hancock and Orchant are also the U.K. distributors for Arturo Fuente and Cigar Oasis.