Kuuts, LLC has announced Steve Ysidron has joined the company as its new ceo for U.S. operations.


Ysidron is best known for nearly two decades at Savinelli, overseeing the company’s cigar division. In 2012, following Savinelli’s departure from the cigar industry, Ysidron launched Epicurean Cigars. The company was relatively dormant through much of 2015, though Ysidron sued the Epicurean’s distributor, House of Emilio, late last year.

He takes over following the departure of John Gonzalez, who left the company for Gran Habano in January.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.