Southern Draw Cigars has announced a new, upgraded look for its entire portfolio of cigars, a change that retailers and consumers will begin seeing in the coming weeks.
“Our desire was to stay true to our rustic, split top box and vertical presentation design that is uniform for all blends and vitolas,” said Robert Hold, founder and chief evangelist of Southern Draw, via a press release. “The updated design has cleaner lines, lid flaps display blend and vitola, adhesive stickers were replaced with uniform black clichés and they accommodate each of our blends and vitolas. Our final design also incorporated certain predicate package design and box count in consideration of the deeming regulations and so we left off some of our desired enhancements.”
The design has been updated to include 20-, 25- and 50-count boxes based on the current cigar count for each blend and vitola. Additionally, each box will come with Boveda two-way humidification and feature that company’s seal of quality. Even with the changes, pricing for boxes will remain the same as they were in the prior design.
Southern Draw has also announced that it will be announcing new blends and line extensions later this week.