Smokin’ Joe’s and Room101 Announce Store Exclusive Release

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A new store exclusive is in the works for Smokin’ Joe’s newest location in Alcoa, Tenn., as owner Mike Hicks and his son Cody will be working with Matt Booth of Room101 Cigars on a release that is slated to be out by year’s end.

During an event held at the store on Thursday, August 7, Booth made the announcement, which was filmed and shared via Old City & Smokin’ Joe’s Cigar’s Facebook page. In the video, Booth said that a “custom cigar” for Smokin’ Joe’s that will be available by the end of the year, most likely around the holidays. It will be an exclusive to Smokin’ Joe’s newest location in Aloca, Tenn.

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“It’s a testament to the relationship; these guys have had my back since I started so I figured it’s about time we did something special and collaborative,” Booth added in the video.

Many of the specific details are still be worked out, but Cody Hicks told halfwheel that the target price point for the cigar is around $9, and it will come in the 6 x 44 lonsdale vitola that Room101 calls Tiburon, which has been used in the Room101 LTD Namakubi line. There has been no announcement on the specific blend of the cigar, its formal name or how many are being produced.

Neither Smokin’ Joe’s or Room101 are strangers to store exclusives. The store has worked with E.P. Carrillo on a lounge exclusive as well as a store exclusive limitada, while Room101 has done store exclusives for Smoke Inn in Florida, Stogies World Class Cigars in Houston and Cigar Inn of New York.

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I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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