, a monthly cigar box subscription program, has hired Shanda Lee as its new chief marketing officer.

Lee was the longtime head of marketing for J.C. Newman Cigar Co. and most recently served in a similar position for Gurkha.

“Shanda officially completes our C-Suite expansion and we couldn’t be more thrilled to welcome her to the team,” said Jeff Zeiders, ceo and co-founder of, in a press release. “Her extensive marketing background and vast experience working within the cigar industry brings an imperative set of tools to our executive team.” is a curated cigar subscription program that asks customers to identify drinks and foods they enjoy. From there, an algorithm is used to find cigars the customers might enjoy.

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.