CigarClub.com, a monthly cigar box subscription program, has hired Shanda Lee as its new chief marketing officer.
Lee was the longtime head of marketing for J.C. Newman Cigar Co. and most recently served in a similar position for Gurkha.
“Shanda officially completes our C-Suite expansion and we couldn’t be more thrilled to welcome her to the team,” said Jeff Zeiders, ceo and co-founder of CigarClub.com, in a press release. “Her extensive marketing background and vast experience working within the cigar industry brings an imperative set of tools to our executive team.”
CigarClub.com is a curated cigar subscription program that asks customers to identify drinks and foods they enjoy. From there, an algorithm is used to find cigars the customers might enjoy.