Serino Plans Wayfarer for IPCPR 2017

Stop if you’ve heard this story: a cigar company is releasing the personal blend of its owner.

You have. Some of the industry’s most popular offerings are exactly that and it’s the concept Serino Cigar Co. is using for its newest line: Wayfarer.

It’s the personal blend of Carson Serino, the company’s vice president. It uses an Ecuadorian corojo 99 wrapper, Nicaraguan binder from the Jalapa region and Nicaraguan fillers. It will debut in three sizes at next month’s IPCPR Convention & Trade Show.

• Wayfarer Corona Gorda (6 x 46) — $7.70 (Boxes of 20, $154)
• Wayfarer Robusto (5 x 52) — $8.50 (Boxes of 20, $170)
• Wayfarer Toro (6 1/4 x 50) — $9.20 (Boxes of 20, $184)

The Corona Gorda will feature a triple cap, the Robusto uses a perilla cap and the toro features a 109-style cap

Two additional sizes are planned.

• Wayfarer Corona (5 1/8 x 44) — $6.95 (Boxes of 20, $139)
• Wayfarer Carson’s Dalia (6 3/4 x 43) — n/a

“I’m very thankful to have grown up around this beautiful industry,” said Serino. “I’ve met some great people over the years that have shown me what it takes to produce an exceptional blend. For my first cigar, I wanted to create something timeless and classic, a cigar that can be enjoyed at any hour of the day and one that is accessible to all palates. Medium-bodied, complex yet balanced. The Wayfarer blend is the culmination of everything I have learned from this industry – this is my journey.”

It was blended by Serino and Luis Omar González, the son of Omar González-Alemán, the father-son duo behind the La Corona Factory in Estelí.