A little over six months after we broke the story on Sam Leccia leaving Oliva Cigar Co., he returns with Sam Leccia Cigar Co. Personally, I would have assumed that his non-compete would have been a bit longer, but Oliva apparently chose not to take that approach. In addition to a website, there’s a press release outlining his first line, dubbed “Debut.” Three sizes:

  • Double Robusto 5 x 60
  • Double Churchill 7 x 60
  • Figurado 6 1/4 x 52

Blend is a mix of Nicaraguan, Honduran, Ecuadorian and Dominican tobaccos. No word on when this will be released, factory or price point, but he is taking orders. More info at his website: samlecciacigarco.com.

Updated (May 30, 2011) — Leccia has said that he will use American-made cardboard boxes. No word on the Honduran factory, but we should know in less than a month, given that’s the targeted release date, of the already sold-out cigar. Leccia has also said that he plans on placing “collector’s cigars” in one of twenty-five boxes, essentially he’ll place a limited edition cigar that is unavailable for purchase in place of ONE of the normal cigars.

Sam Leccia Debut Press Release.png

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.