Room101 Uncle Lee Debuting at STOGIES

For those wondering when, if at all, we would see the Room101 Uncle Lee on shelves; next Thursday is your answer.

Matt Booth will once again be in Houston to attend STOGIES World Class Cigars’ annual Christmas party, which will also serve as the launch of the Room101 Uncle Lee.

In October, Room101 announced and briefly began taking orders for its latest cigar, Uncle Lee, a tribute to Booth’s uncle, the man who introduced him to cigars. Less than 24 hours after Davidoff, who makes and distributes Room101’s cigars, began taking orders, the company made the decision to place the project on an indefinite hold due to negative feedback regarding the outermost packaging, which mimicked a cereal box.

While Davidoff and Room101 both remained relatively mum on the future of Uncle Lee, the cigars for the project had already been rolled, making it hard to scrap the entire project as a whole.

Gone is the cereal box shell, meaning the wooden box will now be exposed. In addition, the decorative tissue paper has been changed to better reflect the updated theme of the release. The cigars are the same 6 1/2 x 30 x 50 x 19 perfectos that were originally announced. Uncle Lee uses an Ecuadorian habano wrapper, Nicaraguan corojo binder and Honduran corojo and Dominican Piloto ligero fillers. Pricing is set at $10 per cigar and the cigars are packaged in boxes of 10.

Production is set at 50,000 cigars. It’s unclear how widely-distributed Uncle Lee will be, although it will likely be available at other retailers next year.

The cigars are produced at Agroindustria LAEPE S.A. in Danlí, Honduras; the same factory responsible for all of Booth’s cigars to date. Room101 is distributed by Davidoff of Geneva USA.

(Images via STOGIES World Class Cigars)