Matt Booth’s Room101 has announced a new program aimed at making small quantities of cigars for individuals, groups and retailers. Tomorrow, the program will get its first release.

STOGIES World Class Cigars of Houston, a store with as many Room101 exclusives as just about any, will get the first release in the series. The Room101 STOGIES 2018 Micro Batch by Matt Booth is a 7 x 40 lancero that uses an Ecuadorian habano wrapper over a Sumatran binder and Dominican and Mexican fillers.

It’s limited to 150 bundles of 10 cigars, priced at $9.50 per cigar.

Production is being handled by Tabacalera William Ventura.

Booth will be on hand for STOGIES’ customer appreciation tomorrow night at the store’s Westheimer location. In addition, the cigars will be available for sale via phone and internet.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.