Room101’s gold theme is continuing. The company has announced the Room101 Daruma Gold will begin shipping April 30.
Daruma Gold is a follow-up to the original Daruma, the company released in 2012, but with some slight changes. Outside the gold accents replace the silver that adorned the original release, but the largest change comes on the outside of the cigar—a Mexican San Andrés wrapper is being used in place of the Ecuadorian habano wrapper from the original.
Back are the same five sizes at the same price points: Mutante (7 x 38, $8.25), Sucio (7 x 48, $9.25), Monstro (5 x 60, $10.25), Roxxo (4 x 48, $7.25) and Papi Chulo (4 x 42, $6.25). While the boxes will contain 20 cigars with the exception of the 50-count Papi Chulo, production quantities are changing.
There will still be 100,000 total cigars made, but the Monstro (5 x 60) will account for 35,000 cigars, the Roxxo (4 x 48) for 25,000, the Papi Chulo (4 x 42) for 20,000, while the Sucio (7 x 48) accounts for 15,000 cigars and the Mutante (7 x 38) is limited to just 5,000 cigars.
Marketing material explains the new thoughts on the Daruma:
Evolution is the process that separates those in motion from those who are standing still. As we at Room 101 grow, we evolve in every way fathomable. Within this box you will find the evolution of the Daruma. The modifications you will experience in this particular blend are the by-product of our evolution and growth working within the premium tobacco craft.
This life has been nothing short of an adventure and we are proud to offer you tastes of this adventure encapsulated within these smoke-able vessels. With humility, we present to you an evolved taste of one of our finest cigars to date. We hope you dig it.
Earlier this year, the company released the Room101 Master Collection Two, which used gold—both the color and word—in its branding. Matt Booth, the head of Room101, also has a jewelry company by the same name.