On May 1, JR Cigar will be the home of a new Romeo y Julieta, the Pasión.

The line features a Ecuadorian habano wrapper, American binder and fillers from the Dominican Republic and Honduras, which is billed as a medium-bodied profile. It is being made at the Flor de Copan factory in Honduras and is offered in four sizes:

  • Romeo y Julieta Pasión Belicoso (6 1/8 x 54) — $9.50 (Box of 20, $151.95)
  • Romeo y Julieta Pasión Magnum (6 x 60) — $9.75 (Box of 20, $155.95)
  • Romeo y Julieta Pasión Robusto (5 1/2 x 48) — $9 (Box of 20, $143.95)
  • Romeo y Julieta Pasión Toro (6 x 52) — $9.25 (Box of 20, $147.95)

“Everyone, from the farmers, to those involved in the preparation of the tobacco, to the people crafting the cigars, work so passionately and with amazing enthusiasm,” said Rafael Nodal, head of product capability for Tabacalera USA, via a press release. “They talk about their lives, their families, their experiences and discuss it all with such fervor and love, it is impossible to ever forget. The passion they have for their work, for their children, for their home and life in general shows in the quality of each cigar,” he said.

The Romeo y Julieta Pasión line is available for pre-order on and will begin shipping on May 1.

Image courtesy of Tabacalera USA/JR Cigar.


Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.