The first of the three 2016 Edición Limitadas will get its launch in Verona, Italy tomorrow, when the Romeo y Julieta Capuletos is officially released by Diadema S.p.A., the distributor of Habanos S.A. products in the country. Jose María López Inchaurbe, strategic marketing director of Habanos S.A., and Andrea Vincenzi, ceo of Diadema S.p.A. will be on hand for the event.
The Capuletos measures 6 inches (153 mm) in length with a 53 ring gauge, a robusto extra vitola known as the Sobresalientes. It is a size that has been used for several Edición Regional releases, including the Bolívar 681 for Bulgaria in 2011, the Ramón Allones Sidon for Lebanon in 2013, the Por Larrañaga Sobresalientes for Great Britain in 2014 and the Punch Supremos for Switzerland in 2015. It was first used for the Partagás Sobresalientes in 2007 as part of a Réplica de Humidor Antiguo release.
The Italian market will have a brief window of exclusivity on the cigar, as they will launch globally on Fri., Sept. 23.
Each box of Capuletos contains 25 cigars, and will sell for 15 Euros per cigar and 375 Euros per box of 25 in the Italian market, which is approximately US$16.75 and $418.85. As is the case with all Habanos products, pricing can vary quite widely by country; for instance that same box of 25 will sell for 650 Swiss Francs, or approximately $664, according to a spokesman for Intertabak AG, the official distributor of Habanos S.A. products in Switzerland.
The Romeo y Julieta Capuletos is the first of the three 2016 Edición Limitadas to be released, a trio that includes the Montecristo Dantés and Trinidad Topes. Officially, the Edición Limitada line sees Habanos S.A. produce non-regular production sizes of a particular marca with all of the tobacco aged for a minimum of two years.
Shortly after this article was published, pricing information for the Italian market was added after a spokesperson for Diadema S.p.A. confirmed the numbers. Pictures were added on Sept. 23 after they were released by Diadema S.p.A.