Citing increases in tobacco, labor and regulatory costs, RoMa Craft Tobac has announced a price increase on several of its most popular lines that will go into effect on July 22.
Pricing on the company’s Intemperance EC XVIII, Intemperance BA XXI, CroMagnon and CroMagnon Aquitaine core lines as well as the Limited Edition/Seasonal sizes under these front marks will get an increase of between 3 and 8 percent, while the Neanderthal line will remain unchanged. Prices for the company’s retailers in the European Union will also remain unchanged.
RoMa Craft Tobac said that it has been anticipating the change since early in 2016 and delayed implementing it as long as it could in an attempt to help retailers get through the traditionally slower season of cigar sales. It’s the first increase the company has taken since April 2014 and only the second in company history.
In an effort to mitigate the increase and reduce the consumption of native hardwoods in Nicaragua, the company is increasing the availability of bundles and display refills, while maintaining existing pricing on these products. They hope that preserving this price incentivizes retailers to refill boxes and displays rather than ordering additional boxes unnecessarily.
“We strongly believe that, despite the increases, our cigars remain among the most competitively priced, highest value small-production brands in the market,” the company stated in the announcement. “We leverage our vertically integrated model to realize cost efficiencies and we translate those into higher quality, better price for you, the retailers, and consumer. This value innovation approach was front of mind when we launched RoMa Craft Tobac in 2012 and remains unchanged.”