Rocky Patel Premium Cigars, Inc. has announced its TAA release for 2020.
The Rocky Patel TAA Exclusivo 2020 is a 6 x 52 toro that uses a Mexican San Andrés wrapper over a Nicaraguan binder and Nicaraguan fillers.
It is being produced at the company’s Tabacalera Villa Cuba S.A. (TAVICUSA) factory in Estelí, Nicaragua.
Pricing is set at $12.50 per cigar and it is limited to 1,000 boxes of 20 cigars.
The TAA is a fairly small group of some of the country’s top tobacconists, about 80 retailers as well as 40 or so manufacturers. The association gathers annually to discuss issues facing the industry and retailers, as well as to have its annual trade show, a unique event that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants.
During the convention, the organization hosts two distinct selling events. One is known as the Dream Machine, an optional event where manufacturers offer the entire group of retailers tiered specials and discounts. The more the group collectively agrees to buy, the better the discounts and deals are for every retailer involved. In addition, the week includes a more traditional trade show which oftentimes sees some of the most aggressive discounts of the year.
This year’s meeting was supposed to take place this week but was postponed due to coronavirus and then canceled. Instead, the group met virtually on Wednesday where retailers had the opportunity to place orders.
Some of that buying included at least 14 new exclusives for TAA members from the following manufacturers:
- A.J. Fernandez
- Crowned Heads
- Drew Estate
- E.P. Carrillo
- La Aurora
- La Flor Dominicana
- La Palina
- My Father
- Nat Sherman International
- Rocky Patel