Rocky Patel’s TAA release for this year is now shipping to stores.
The Rocky Patel TAA Exclusivo 2020 is a 6 x 52 toro that uses a Mexican San Andrés wrapper over a Nicaraguan binder and Nicaraguan fillers. Production is being handled at the company’s factory in Nicaragua, Tabacalera Villa Cuba S.A.
Pricing is set at $12.50 per cigar and it is limited to 1,000 boxes of 20 cigars. The company began shipping the cigar to members of the Tobacconists’ Association of America (TAA) last Friday.
The TAA is a fairly small group of some of the country’s top tobacconists, about 80 retailers as well as 40 or so manufacturers. The association gathers annually to discuss issues facing the industry and retailers, as well as to have its annual trade show, a unique event that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants.
During the convention, the organization hosts two distinct selling events. One is known as the Dream Machine, an optional event where manufacturers offer the entire group of retailers tiered specials and discounts. The more the group collectively agrees to buy, the better the discounts and deals are for every retailer involved. In addition, the week includes a more traditional trade show which oftentimes sees some of the most aggressive discounts of the year.
This year’s meeting was canceled due to the coronavirus COVID-19 pandemic but 14 companies introduced new exclusives for the organization:
- AJ Fernandez
- Crowned Heads
- Drew Estate
- E.P. Carrillo
- General Cigar Co.
- La Aurora
- La Flor Dominicana
- La Palina
- My Father
- Nat Sherman International
- Rocky Patel