The Rocky Patel Fifteenth Anniversary will soon be showing up on shelves with a redesigned look, as today the company previewed the line’s updated packaging.

“For years, the Fifteenth Anniversary has succeeded because of its character, strength and complexity,” said Mark Weissenberger, vp of marketing, via a press release. “It was always the dull bands and the overly heavy metal box plates that kept this brand lost on retail shelves. So it was time for a facelift. A glowing facelift.”

Among the changes, the Fifteenth Anniversary’s bands will now feature the brand name as well as the Rocky Patel logo, though in a shinier silver embossing set above its gun metal background. The company says the new look will “radiate further on the cigar’s dark Habano seed wrapper.”

The box is also changing, going to an all-black outer box with silver embossing, while the box’s interior lid presents a silver background designed to catch consumers’ eyes as it sits on the shelf.

The Fifteenth Anniversary’s blend will not change, as it will still be using an Ecuadorian habano wrapper, Nicaraguan binder from Jalapa, and Nicaraguan filler from the Estelí region. The line is available in six sizes:

  • Rocky Patel Fifteenth Anniversary Corona Gorda – 6 x 46
  • Rocky Patel Fifteenth Anniversary Robusto – 5 x 50
  • Rocky Patel Fifteenth Anniversary Toro – 6 1/2 x 52 (Also in tubos)
  • Rocky Patel Fifteenth Anniversary Torpedo – 6 1/8 x 52
  • Rocky Patel Fifteenth Anniversary Robusto Grande – 5 1/2 x 54 (TAA Exclusive)
  • Rocky Patel Fifteenth Anniversary 6 x 60

Retailers and the rest of the cigar industry will be able to see the new look at next month’s IPCPR Convention & Trade Show, with shipping to tobacconists scheduled to begin shortly thereafter. The line debuted in 2010.

Davidoff is the official sponsor of halfwheel's coverage of the 2018 IPCPR Convention & Trade Show.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.