Rocky Patel Raising Prices Next Month

Next month, Rocky Patel Premium Cigars will become the latest company to raise prices because of the cost of regulations by the U.S. Food & Drug Administration (FDA).

In a letter sent to retailers last week, the company announced it will raise prices 5 percent on all products with the exception of Rocky Patel Decade, which will receive a 2.5 percent increase, and Rocky Patel Vintage Juniors, which will raise 5 cents per cigar.

The new prices go into effect on Nov. 15.

What’s interesting is the increases will affect all product, including cigars that debuted at the 2016 IPCPR Convention & Trade Show. In general, companies tend not to raise prices on relatively new products.

The increases are not exactly 5 percent, the company rounds some of the numbers. For example, the Rocky Patel Catch 22 Connecticut, which previously had an MSRP of $4.75 will now retail for $5—an exact 5 percent increase would price the cigar at $4.985.

This is the second increase this year. It raised prices 2 percent—and 5 percent on The Edge—as a result of manufacturing costs on April 1.

Rocky Patel Premium Cigars joins Davidoff of Geneva USA and General Cigar Co. as companies that have raised prices twice this year.