Rocky Patel Plans Five New Lines, Three Extensions

It will be a busy trade show for Rocky Patel Premium Cigars. The Bonita Springs, Fla.-based company has five new lines planned for the IPCPR Convention & Trade Show and a trio of line extensions.

Fifty-Five, in honor of company founder Rocky Patel’s 55th birthday, will be a four size line. The company showed off a picture of the line on Instagram, but has since deleted the image. It did not respond to numerous requests for further details, but a sales sheet obtained by halfwheel shows the basics of the new lines.

All four sizes of Fifty-Five have a 55 ring gauge, they are Corona (4 x 55, $9.25), Robusto (5 1/2 x 55, $10.30), Toro (6 1/2 x 55, $11.40) and Titan (8 x 55, $13.50). Three sizes come in boxes of 20, while Titan will come in a box of 10.

RP Special Edition is a price-protected brand offered in three sizes, all in boxes of 10: Robusto (5 1/2 x 50, $9.95), Toro (6 1/2 x 52, $10.35) and Sixty (6 x 60, $11.50).

Dark Dominican is a four size line: Corona (5 1/2 x 42, $9.05), Robusto (5 1/2 x 50, $9.55), Churchill (7 x 49, $9.95) and Supremo (6 x 54, $10). It’s offered in boxes of 20.

The Rocky Patel Platinum Limited Edition Habano is also a three-size line: Robusto (5 1/2 x 50, $11.05), Toro (6 1/2 x 52, $11.60) and Torpedo (6 1/8 x 52, $11.80). It will also come in boxes of 20.

Retailers who are members of the Tobacconists’ Association of America (TAA) also have a new line to look forward to. The price list shows Martinique as a TAA exclusive. This appears to be the first time the cigar will be offered to retailers.

It’s listed as a single 6 x 52 toro with an $8 price point.

In addition, the company will add Connecticut versions of three of its lines.

Prohibition Connecticut will be offered in a single 6 1/2 x 52 toro size with a suggested retail price of $8.15. Like the other two versions of Prohibition, it will be sold in jars of 16 cigars.

Catch 22 will also receive a Connecticut extension. Four sizes will be offered: Rothchild (4 1/2 x 50, $4.75), Toro (6 x 52, $5.10), Double Corona (7 1/2 x 52, $5.30) and Sixty (6 x 50, $5.95). All sizes will come in boxes of 22 with the exception of the Rothchild which will come in boxes of 50.

Finally, The Edge Howitzer will be offered in Connecticut form. The 7 x 70 size will come in boxes of 10 priced at $10.45 per cigar.

In addition, the company has a handful of new ashtrays, rocks glasses and humidors listed on the price sheet.