Rocky Patel Announces ALR
Rocky Patel Premium Cigars is about to launch a new limited edition cigar line called ALR, an abbreviation for Aged, Limited & Rare.
It’s a project that Rocky Patel said he conceived of some three years ago when he created a cigar that used an Ecuadorian habano wrapper over a Nicaragua binder and filler at the company’s TaviCusa factory in Estelí, Nicaragua. “I remember in early 2015, there was this blend I kept coming back to” said Patel in a press release. “I was down in the factory working on new brands, and this one fulfilled an idea we had – maturing fully rolled cigars for greater complexity.” Instead of releasing it at the time, he decided to age a batch of 100,000 cigars, which he has decided are now ready to hit the market.
The Rocky Patel ALR will come in three vitolas:
- Rocky Patel ALR Robusto (5 x 50) — $13 (Boxes of 20, $260)
- Rocky Patel ALR Toro (6 x 52) — $14 (Boxes of 20, $280)
- Rocky Patel ALR Sixty (6 x 60) — $15 (Boxes of 20, $300)
Each size is being limited to 1,500 boxes. As for what is happening to the remaining 10,000 cigars, they’re headed to Rocky Patel’s personal reserve, says the company. “These fine cigars are special to me, and I’m proud to finally offer them to the cigar market,” Patel said, calling them silky, complex and medium-bodied.
An announcement by the company indicates that the ALR will be the first of small batch releases that it has planned for the coming years. It will be unveiled at the upcoming IPCPR Convention & Trade Show, which runs from July 13 – 17 in Las Vegas, Nev.
Images courtesy of Rocky Patel Premium Cigars.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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