At this week’s InterTabac trade show in Germany, Rocky Patel is releasing a new cigar line for markets outside of the United States, the Grand Reserve.
Patel isn’t disclosing the blend, other than to say that the tobaccos have been aged for two years before being rolled into cigars in Estelí, Nicaragua at the TAVICUSA factory, which makes a number of lines for the company.
The Rocky Patel Grand Reserve is being offered in three sizes:
- Rocky Patel Grand Reserve Robusto (5 1/2 x 50)
- Rocky Patel Grand Reserve Toro (6 x 52)
- Rocky Patel Grand Reserve Sixty (6 x 60)
Each size are presented in 10-count boxes, with individual cigars priced between €9 and €11 ($10.57 – $12.91) depending on the size and place of sale.
The company begin shipping the line to its distributors in mid-September, who will in turn have them on retail shelves by mid-October. Austria, Germany and the Netherlands are slated to be the first countries to receive the new line.
“Our distribution abroad has seen extensive growth over the last 10 years, and we wanted to honor these worldwide business partnerships with an exclusive brand that international retailers can call their own,” said Mark Weissenberger, vp of marketing for Rocky Patel Premium Cigars, in a press release.
According to a press release, the cigars were first previewed at a private launch event was held in Sölden, Austria, called Mountain On Fire. “The reception to this unique brand was overwhelming,” said Rocky Patel via a press release. “Everyone at Mountain On Fire enjoyed this balanced, elegant, medium-bodied cigar. And we sold out of all 300 boxes that weekend! We can’t wait for the rest of the world now to try it.”
Image via Rocky Patel Premium Cigars.