Three years later, Rob Norris is back at Altadis U.S.A., this time as the boss.
The cigar giant announced that Norris has been named the general manager of Altadis U.S.A. He previously served as the sales and trade director for Altadis U.S.A. In January 2014, Norris left Altadis to become the ceo of sister company JR Cigar. Both Altadis U.S.A., which manufacturers and sells cigars, and JR Cigar, a retail cigar operation, are owned by Imperial Brands, plc.