Richie “Riot” Otero has joined Espinosa Premium Cigars.

His role at the company will focus on key accounts and other areas where the company is lacking.

The announcement comes roughly two weeks after Otero announced his resignation from PDR Cigars, where he served as the director of sales for 16 months. Prior to that role he worked as a sales representative for PDR as well as Caldwell Cigar Co.

At that time, Otero told halfwheel he was considering other positions both in and outside of the cigar industry.

Patrick Lagreid contributed to this story.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.