Rich Krutick has been promoted to Davidoff of Geneva USA’s vp of marketing and retail.
Krutick will continue to oversee the marketing efforts for the company’s flagship Davidoff brand, as well as S.T.Dupont, but gains the added responsibility of overseeing its retail operations, which include five company-owned flagships, two franchise stores, a variety of lounges and an e-commerce website.
“We are firmly committed to fulfilling the omni-channel experience our consumers demand of us,” said Jim Young, president of Davidoff of Geneva USA, in a press release. “Additionally, we have a great team of retail professionals and, increasingly, the growth they seek to deliver in profitable sales requires us to develop and execute game-changing marketing initiatives in the store, on line, and in the market with our customers. This needs to be led by a seasoned marketing professional who knows all aspects of our business and can work with both our retail team as well as our wholesale team to orchestrate a comprehensive and seamless approach.”
This isn’t the first time Krutick has been involved in the retail side for Davidoff. He previously oversaw of the marketing efforts for its retail locations, but now he takes over control of the whole operation.
Krutick will report directly to Jim Young.