Montecristo is a relatively young brand given it often is mentioned in the same breath as Romeo y Julieta, Partagás and H. Upmann. Amongst the seven “global” brands in the Habanos S.A. portfolio, Montecristo is the second youngest, with only Cohiba having a shorter existence. (Oddly one could argue that those are the two most popular brands in cigars today, but I digress.) At the 2009 IPCPR show, Altadis, owners of the domestic trademark to Montecristo, introduced the Montecristo 75th Aniversario line, honoring what was once known as the “diamond” anniversary for Alonso Menéndez’ brands.
- Name: Montecristo 75th Aniversario Lancero
- Vitola: Lancero
- Size: 7 1/2 x 40
- Wrapper: Ecuadorian Habano
- Binder: Nicaragua Filler: Honduras & Nicaragua
- Country: Dominican Republic
- Factory: Tabacalera de García
- MSRP: $15.00 (Boxes of 10, $150.00)
- Source: B&M ($17.50 with taxes)
- Time in Humidor: 10 Months
- Cut: Wolf V-Cutter
- Light: IM Corona Double Corona
- Beverage: Coke
- Smoking Time: 1 Hour 40 Minutes
This rendition of the Montecristo brand has only been in the U.S. since the early 1990s, so the seventy-five years was an obvious homage to the original founding of the brand by Menéndez when he bought the Particulares Factory in Havana. I’ve been told by my local Altadis rep that the75th Aniversario were limited in production, so once these run out, they are presumably out, allegedly. There were four packaging options: a special edition Montecristo Humidor that featured all five vitolas; the Montecristo 75th Aniversario Habano, a ten-count travel humidor that featured two samples of each vitola; a five-count travel humidor with one of each vitola; or a box of ten available for all five sizes. It’s a mix of Ecuadorian, Honduran and Nicaraguan tobaccos all assembled at Altadis’ Tabacalera de García in the southeastern portion of the Dominican Republic.