Revamped Los Statos Deluxe Heads to Retailers
The Los Status Deluxe, part of the Forged Cigar Co. portfolio, is rolling out to retailers after undergoing what the company is calling an extreme makeover at the hands of Matt Booth, Justin Andrews and STG’s Honduran blending team.
“When we decided two years ago to revamp Los Statos Deluxe, we opted to work with Matt Booth, to tap his creativity,” said Matt Wilson, senior brand manager of Los Statos Deluxe, via a press release. “This collaboration was fortuitous because we’re now presenting the new Los Statos Deluxe as our first release with Matt as a member of our team. We’ve ultimately taken a great brand and breathed new life into it by calling on modern imagery and a provocative blend that transitions as the smoke progresses. We believe we have all the elements in play to make Los Statos Deluxe a brand that everyone will be talking about this summer and beyond.
The blend now features an Ecuadorian Sumatra wrapper, a Nicaraguan binder and Nicaraguan and Dominican fillers, which the company describes as “both bold and smooth, offering coffee and chocolate notes, with subtle black pepper spice.” It is being made at STG Danlí in Honduras and offered in four sizes:
- Los Statos Deluxe Robusto (5 x 50) — $8.49 (Box of 20, $169.80)
- Los Statos Deluxe Toro (6 x 52) — $8.99 (Box of 20, $179.80)
- Los Statos Deluxe Churchill (7 x 49) — $9.49 (Box of 20, $189.80)
- Los Statos Deluxe Gigante (6 x 60) — $9.49 (Box of 20, $189.80)
“I am honored to have the opportunity to lend my touch and collaborate on the direction of the revitalization of the Los Statos Deluxe brand,” Booth said in a press release. “I believe that with this new expression, the stance that Los Statos Deluxe will take at retail will command the attention of both the traditionalist and pique the interest of the most discerning collectors simultaneously. It is heartfelt that as a bi-product of our efforts, the Los Statos Deluxe brand will continue to receive the respect is has long since earned.”
Los Statos Deluxe began shipping to retailers on July 11, and is being distributed by STG’s Forged Cigar Company.
Images courtesy of Forged Cigar Co.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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