The Reinado brand’s hiatus from the cigar industry will be officially over on Friday as Antonio Lam will be launching the Grand Apex during an event at Ruben’s Smokestack in Hackensack, N.J. The new line is a tribute to his father and in particular, his battle with dementia.

“My father always taught me to excel at whatever I chose to do, work hard and never give up,” said Lam, adding that “although my father will not know it, we will make the climb just as he did to make him proud.”

The Reinado Grand Apex is made at AGANORSA Leaf’s Tabacos Valle de Jalapa S.A. (TABSA) factory in Estelí, Nicaragua, and features the AGANORSA Leaf logo on the cigar’s packaging. It’s a 5 1/2 x 52 robusto extra that comes in boxes of 20 cigars, with an initial run of 3,500 cigars. The MSRP has been set at $12 per cigar and $240 per box.

As a tie-in, Reinado will be contributing a portion of the proceeds from the sales of the Grand Apex to the Dementia Society of America to help find a cure for the illness.

Ruben’s Smokestack was picked for the launch as Lam said that the store’s owner, Ruben Abreu, is not only a mentor and friend but a retailer of the brand from its early days.

Lam has not yet confirmed a date when the Grand Apex will ship to other retailers, though said he expects they will begin shipping in the next couple of weeks.

Photo by Mario Lobo, courtesy of Reinado.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.