It appears that Alec Bradley has let another cigar loose into the retail world, though it isn’t one of the company’s own, but rather one that it is distributing.

Jack Schwartz Importer in Chicago, Ill. announced today that it has received a new cigar called Raíces Cubanas Designio, which is made at Fabrica de Tabacos Raíces Cubanas S. de R.L. in Danlí, Honduras. The specifics of the blend have not yet been confirmed, but the retailer lists it as being a blend of Honduran and Nicaraguan tobaccos with a Honduran wrapper, describing the blend as having a creamy profile with sweet and spicy flavors and a mild-to-medium bodied start that finishes as a solid medium.


Designio has been released in five sizes, Churchill (7 x 50, $8.25), Toro (6 x 52, $8), Torpedo (6 1/2 x 54, $9), Robusto (5 x 52, $7.75) and Gordo (6 x 60, $8.25). All are packaged in 20-count boxes, of which the store received 10 each as well as four 20-count bundles.

This is the second line to bear the Raíces Cubanas name, as in 2013 the factory produced Raíces Cubanas 1941, which was also distributed by Alec Bradley.


A spokesman for Alec Bradley said that the company is simply distributing the new line and is not otherwise connected to the project.

Alec Bradley has released a number of its own new lines in a similar fashion, including Project 50, Post Embargo Zenith, Pedro Pan, Black Market Phantom, Magic Toast, Havana Sun Grown and Project 60.

Images courtesy of Jack Schwartz Importer.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.