Quesada Updates All Fonseca Packaging

The U.S. version of the Fonseca brand will get a new look.

Earlier this year, Quesada Cigars—the U.S. owner of the brand—updated the packaging for one of the lines, the Fonseca Classic. Now, the rest of the brand’s lines are getting the same treatment.

Quesada is also updating the Fonseca Vintage, Fonseca Cubano Exclusivo, Fonseca Cubano Limitado and Fonseca Nicaragua.

The Cubano Exclusivo will also get a slight change in that the cigar will be round, not box-pressed. Despite the change, the company says the tobaccos used will remain the same.

“With Fonseca we have managed to offer cigar enthusiasts all types of smokes in one brand,” said Manuel “Manolo” Quesada Jr., president of Quesada Cigars, in a press release. “From a medium but flavorful smoke such as the Fonseca Classic to a more intense and full-bodied smoke in the Fonseca Nicaragua. Now was the time to redesign the brand, and we have managed to do so with something that cannot be missed, a solid red lid with the iconic Fonseca Logo on it.”

The updated looks will debut at an event at the Nat Sherman Townhouse in New York on Nov. 28.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.