Quesada Taking Over Matilde Distribution

Effective June 1, Matilde Cigar Co. will now be distributed by Quesada Cigars.

While the move is a big backend change, most retailers and consumers likely won’t notice a difference. With the exception of the West Coast, the independent sales representatives used by Quesada are the same ones Matilde previously had employed.

Cigar Aficionado first reported news of the deal.

Matilde is the brand of the Seijas family, established in 2013 after José Seijas left Altadis. The company operates its Tabacalera Matilde factory in La Romana, Dominican Republic. So far, it has released one line—Renacer.

In the U.S., Quesada Cigars distributes its own cigars under the Quesada, Casa Magna, Fonseca names and Cubita, along with Regius and Trelos Psaria by Charlie Moore.

A representative from Quesada declined to comment, while an email sent to a representative of Matilde was not immediately replied to.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.