For this year’s trade show, Quesada is focusing on packaging, both for retailers and consumers. One of the larger focuses will be the Big Bang sampler, a five-cigar sampler containing big ring gauge cigars.

Inside each five-pack is the Oktoberfest The Über (6 x 65), Quesada 40th Anniversary Toro Real (6 x 65), Fonseca Cubano Limitado 665 (6 x 65), Fonseca Cubita Nouveau Gordo (6 x 60) and a new unbanded 6 x 60 made at Quesada Cigars in the Dominican Republic. Each sampler is priced at $29.95 and will come in trays featuring 10 five-packs.

The company expects to ship the cigars to retailers by the end of July.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.