Puros Indios Announces New Business Structure

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Puros Indios Cigars, the company founded by Rolando Reyes, Sr. and maker of the Cuba Aliados and Puros Indios lines, has announced several changes to its business structure that has created more defined roles for a number of people within the company.

Carlos Diez, Reyes’ grandson, authored a press release in which he announced that he is handling all international distribution and private label manufacturing. His brother, Alex, along with the company’s longtime marketing director, Frank Santos, are directly responsible for U.S. distribution of the company’s two brands, under the recently formed Diez & Santos Distributors.

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Diez’s mother, Oneida Reyes Diez runs the day-to-day operations at the company’s Tabacalera Puros Aliados factory in Danlí, Honduras, while his father, Enrique Diez, is in charge of the company’s tobacco cultivation, which Carlos Diez said is “a major component of our business.”

The press release also mentioned that Puros Indios Cigars has “forged a relationship” with Dr. Gaby Kafie, known for his line of Kafie 1901 cigars that have been made at Tabacalera Puros Aliados since early 2013, though the company didn’t go into further detail about what all the relationship will entail.

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I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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