Pura Soul Brand Leaving CLE

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Robert Wright and his Pura Soul brand will no longer be part of CLE Cigar Company.

The news comes only weeks after Grace Sotolongo departed CLE, although she did it without taking the Hechicera brand with her. Wright will now sell his brand independently, which according to Christian Eiroa will still be made at Eiroa’s El Aladino factory in Honduras.

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“Everything is very friendly,” said Eiroa to halfwheel. “Pura Soul was having trouble breaking out of the Asylum umbrella.”

At last month’s trade show, Wright showed off the Pura Soul Honduras, the company’s second line following the eponymous Pura Soul line.

Hechicera and Pura Soul were believed to be the two least performing brands in the CLE portfolio which still includes Asylum, CLE, EH Cigars, Eiroa, Gentili, Hechicera, Patoro and Wynwood.

News of Wright’s deprature was first reported by The Cigar Authority.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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