One of many announcements out of the IPCPR show from Miami Cigar & Co. was the La Sirena. A revival of an older brand, but a completely new blend. I smoked one shortly after the show and did a Twitter mini-review, but Twitter has lost that. Anyways, after the jump, pics and details of the newest Pepín stick.

Update: Press Release.

Update II: Note: I’m trying to get confirmation from Miami Cigar & Co. to list some more info, just waiting to confirm it and this post will be updated. – Done.

Update III (January 23, 2011): Cigars are Shipping to Retailers


  • Name: La Sirena
  • Wrapper: Connecticut Broadleaf
  • Binder: Nicaraguan
  • Filler: Nicaraguan
  • Factory: My Father Cigars
  • MSRP: $8-$10.50

La Sirena will be featured in five vitolas:

  • Corona — Sea Sprite
  • Robusto  — Prince
  • Toro — Trident
  • Belicoso — Divine
  • Churchill — Poseidon
La Sirena 2.png

The cigars will be launched at Casa De La Montecristo (outside of Chicago), November 19, 2010. Arielle Ditkowich, daughter of Danny Ditkowich of Tobacco Plaza, is the face of the brand, as well as the holder of the trademark apparently. There’s a host of events scheduled for the release. In addition to the launch, De La Concha will host an event featuring Arielle, Janny Garcia and Nestor Miranda.

I’ve smoked the Corona and Toro. I remember them as being wet, medium-full and having a medium to full flavor. They smoked a bit quick, but once again – not exactly the greatest storing conditions and who knows how fresh the cigars were.

Update: The reason why there’s a large discrepancy between wrapper color in the is because the band above was thrown on a random cigar, the real color of the cigar is reflected below.

Update II: Press Release

Miami Cigar Introduces La Sirena Cigars

New blend by Pepin Garcia will debut at opulent Chicago venue

MIAMI, FL – It’s believed that life on earth originated in the ocean, and now Miami Cigar & Co., makers of the highly-acclaimed Nestor Miranda Collection and Tatiana flavored cigar line, has brought life to a new full-bodied cigar selection inspired by a mythical sea creature. Blended and manufactured by Don Jose “Pepin” Garcia in Nicaragua, La Sirena cigars, Spanish for “mermaid,” will make their Earth debut in Chicago, IL on Friday, November 19 at Casa de Montecristo. The launch will be attended by newly appointed Brand Ambassador, Ms. Arielle Ditkowich. Ms. Ditkowich will also be traveling nationwide to help introduce and promote the La Sirena line.

“We are very happy to finally have that full-bodied cigar in our portfolio,” said Rene Casteneda, Miami Cigar Vice President of Sales. “We have never produced a full-bodied cigar of out the My Father Cigars factory until now, I am very excited to finally enter this market.”

To achieve La Sirena’s full-bodied flavor, Don Pepin has used Nicaraguan Criollo ’98 & Nicaraguan Corojo ’96 as filler, plus a dual Nicaraguan Habano & Nicaraguan Corojo binder, rolled in a lush Connecticut Broadleaf Maduro wrapper.  La Sirena will be offered in the following 5 sizes:

Sea Sprite – 5.5 x 42

The Prince – 5 x 50

Divine – 5.5 x 52 (figurado)

King Poseidon – 6 x 60

Trident – 7 x 50

La Sirena Cigars will retail from $8.00 to $10.00 (U.S.) per cigar.
Update III: The cigars are in the Miami Cigar & Co. warehouse (in Miami) and should be available for retailers this week and show up in stores later this week, early next week. Prior to late January, the cigars have been in “soft launch”, i.e. available at a few stores around the country (stores that had hosted La Sirena events for the most part), but not available for order otherwise; this obviously changes. The only store that I know that had any in stock without a La Sirena event was Buckhead Cigar Club LLC in Atlanta, who brought them in for the ATL Cigar Tweet-Up.

(Picture of band and cigar with band via Miami Cigar & Co.)

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.