July 16, 2012 — Noted wholesale cigar distributor Santa Clara, Inc., will introduce its Brick & Mortar brand at the annual International Premium Cigar & Pipe Retailers 80th Annual Convention & International Trade Show beginning August 2. Brick & Mortar is brand-new, yet classic, smoke available exclusively to tobacconists.

Crafted in Honduras with a premium blend of Cubita, Honduran, and Nicaraguan tobaccos, Brick & Mortar is expertly assembled with a Nicaraguan binder and finished with a very attractive Habana Criollo leaf in both maduro and EMS. This cigar has been designed to evoke the “old days,” when every town featured a tobacco shop that provided smokers with a local haven. Both nostalgic and economical, the Brick & Mortar brand is presented by Santa Clara as an invitation to tobacco enthusiasts to patronize their local shops now, a time in our political landscape that has proven to be trying for small tobacco businesses. Soon to follow the Honduras-made Brick & Mortar line will be its Dominican counterpart, made with a recipe of Colombian, Dominican, and Nicaraguan tobaccos enclosed in an Ecuador Connecticut leaf.

Head cigar buyer at Santa Clara Ed McVey says “At its very reasonable price, this cigar brings to mind a simpler time, when a trip to your local shop was a social outing and there wasn’t so much controversy around cigars. This is why it will be sold exclusively to tobacconists, the folks who work hard to keep that spirit alive.”

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.