July 11, 2013 — Victor Vitale producer of the highly rated Tortuga 215 cigar brand has created a new blend, Ora Vivo Armand Assante.

Armand Assante, an artist, musician and golden globe award winner has had a 35 year love affair with cigars as is evident in many of his films.

Throughout his career as an Actor, companies such as L’Oreal as well as Calvin Klein pursued Armand Assante as one of the few iconic images to be associated with their products. Other than Studio and International Independent Films and Television Armand never entertained the ‘commercial market’ save for the voice of Lincoln Continental and Serta in the nineties, and as host of stellar narration to political Documentaries. Though he comes from an exceptionally cultivated Family, his Grandfather an Italian Chef/Restaurateur in New York, his parents both Artists and Uncles and Aunts in Politics and Education, in the last few years the international scene has beckoned Assante once again to trade his persona on product such as casked Limoncello from Sorrento, Italy, Vodka from the oldest distillery in Russia, Spanish Vineyards as well as venues in Las Vegas. Assante seriously considered but stayed focused on a long time thought.. In the meantime offers to have his name on a cigar have been made consistently in the past but nothing inspired him enough to “make the cut”. He has a cultivated knowledge of cigars.

The desire to create a Legacy started with his career in the film industry thirty five years ago and Premium Cigars were only a part of his personal life and not a possible staple. He was not about to consider something that wasn’t personal.

‘Ora Vivo’, was an inevitability.

Update: Ora Vivo will debut in four sizes: 5 x 54, 6 x 56, 7 1/2 x 58 and 6 x 60. Pricing will be around $9.00 according to Victor Vitale and the cigars will come in 16-count boxes. Vitale said the cigar is a Nicaraguan puro utilizing tobacco from Nicaragua’s three growing regions.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.