February 11, 2013 (Coral Gables, Fla.) — La Flor Dominicana is proud to unveil its new event program for 2013. Known unofficially as the “Mystery Event,” it centers on an unreleased cigar called the “Mystery Cigar.”

The Mystery Cigar is a 6 ½ x 44 (Lonsdale) Maduro. This cigar will only be seen at select La Flor Dominicana Retailer Events throughout the country. The makeup of the cigar will remain a secret, although you can be certain there is a bit of Dominican Ligero from our farm in La Canela.

Consumers who come to the event can get a 5-pack of the Mystery Cigars when they buy a box of La Flor Dominicana cigars at the event. Retailers will also have a limited quantity of Mystery Cigars on hand during the LFD Events for purchase.

Another exciting part of our new promotion allows LFD box buyers to have an opportunity to win a trip to our LFD factory in Tamboril, Dominican Republic. Where they get to go behind the scenes and see how cigars are made.

Depending on the success of our new Mystery Cigar event it will also be coming again in 2014. Of course the natural question about this event is “will this years Mystery cigar go into production?” And of course the answer is “that depends on feedback from the smokers.” We love the new cigar a lot, but we would love to get consumer feedback as we test this new blend across the nation.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.