Press Release: Joya de Nicaragua Rebranding “Cuenca y Blanco” to “CyB”

October 8, 2012 (Estelí, Nicaragua) — Joya de Nicaragua® (JDN), the oldest Nicaraguan cigar manufacturer, announced today that it is rebranding its new Cuenca y Blanco to “CyB by Joya de Nicaragua”. This change is being proactively, self implemented to satisfy the possibility of any unintended, potential trademark conflicts with other brands, and is being done so in the spirit of maintaining the harmony within our small industry of premium handmade cigars. The brand name change will not alter the blend in any way; the CyB cigar will be preserving its unrivaled quality and essence.

“We did not realize there was any potential conflict over the name, otherwise we never would have used it to begin with”, expresses Dr. Alejandro Martínez Cuenca, Owner and President of JDN, “It is never our intention to imitate others and rather than waste energy in a possibly long, drawn out legal dispute, simply changing it resolves any issue. I want our efforts focused solely on the working tobaccos, maintaining the quality of our cigars and satisfying our customers. Our industry is facing much more relevant challenges today that demand our united and collective efforts. We appreciate the forty-five years of trust our cigar consumers, retailers and distributors have afforded Joya de Nicaragua and it is our duty and honor to always ensure our brands continue to be the global icons of the Nicaraguan Spirit”.

José Blanco, Senior VP of JDN adds, “All of us are extremely proud of CyB. We spent a year perfecting this intricate blend of tobaccos to deliver a truly unique smoking experience. It’s a medium to full bodied smoke, with lots of flavor and complexity, with a great aroma and a long finish. We may have changed the name, but the jewel we have created continues to be exactly the same!”

Cigars shipped to our wholesale customers from today forward by Drew Estate, our US Distributor, will reflect this name change. Like the cigar itself, the brand’s overall design and packaging remains identical, the only difference being the name. Some legacy-boxed cigars from the initial launch may remain in the marketplace during the transition.