May 16, 2012 (Richmond, VA) — To celebrate the launch of the new Hoyo de Monterrey website, General Cigar is rolling out a “Box a Day Giveaway” to share the unique flavor of the Hoyo Monterrey Reposado en Cedros® brand with cigar lovers across the U.S.
From now through July 31, 2012, consumers of legal smoking age are invited to visit the brand’s website (www.hoyodemonterreycigar.com) to enter to win a box of Hoyo de Monterrey Reposado en Cedros cigars, which feature a proprietary process called “Inmersión.™”
After being handcrafted by a handpicked team of artisans, each Reposado en Cedros cigar undergoes Inmersión, an innovative method of aging created at HATSA, General Cigar’s Honduran cigar factory. With this technique, each cigar is enveloped in fragrant cedar and left to rest for an extended period of time. The cigar matures to a complex, medium-bodied smoke that has won the brand stellar ratings and praise from the premium cigar category’s most discerning experts.
According to Kendall Rountree, brand manager for Hoyo de Monterrey cigars, “Since its debut, Hoyo de Monterrey Reposado en Cedros cigars has developed a cult following among serious cigar smokers who are drawn to its uniquely spicy taste. We’re utilizing the launch of the Hoyo de Monterrey website as an opportunity to increase the brand’s legion of fans through the ‘Box a Day Giveaway’ and are confident that cigar lovers will enjoy the brand’s uniquely spicy taste.”