Press Release: House of Emilio Master Retailer Program

September 23, 2013 (Newark, Del.) — Gary Griffith announced today that House of Emilio, which includes the Emilio, 1502, Ezra Zion, Nomad, Epicurean, Rodrigo, Guayacan, and Bodega Premium cigar brands has created a “Master Retailer” program.

Participating retailers receive training for their staff on all House of Emilio brands and blends so as to best serve the consumer. Qualifying retailers carry facings from every brand in the line, assuring consumers the best possible selection from a well-informed and educated staff.

In addition consumers can be assured that Master Retailers have the earliest access to new product releases, and enjoy the benefit of extra allocation of limited edition products.

“This is an important step for us,” says Griffith, “in that we are able to be certain that retailer staff is well versed on the profiles of each of the blends in order to appropriately make recommendations to consumers.”

Over time this program will be expanded to include additional enhancements that will have value for both the retailer and consumer.

Interested retailers may get additional details by contacting Nathan McIntyre, National Sales Director.

 

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.