Press Release: General Cigar Releases Foundry

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General Cigar is proud to introduce FOUNDRY, a new boutique collection created to amplify the artistry and romanticism of premium cigars.

FOUNDRY is a stark juxtaposition between the old and the new.  This visually-arresting collection was inspired by the art form of “steampunk,” which is both a retrospective and futuristic interpretation of innovation.

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FOUNDRY is the brainchild of Michael Giannini who led the team that created the breakthrough brand. “Innovation comes from many sources,” he notes. “It is a pleasure and an honor to be able to call upon our greatest resources: the collective talent of cigar masters, our expertise in tobacco cultivation, processing and blending and the creativity of our artisan cigar rollers and box makers to bring FOUNDRY to fruition.”

Through a groundbreaking approach previously unseen in the premium cigar category, FOUNDRY entices the premium cigar connoisseur to take a bold step back in time and a quantum leap into the future to envision the artistry of handmade cigars through the lens of unbridled innovation.

Visual considerations aside, FOUNDRY’s avant-garde approach extends to its masterfully balanced synthesis of flavors. Featuring an indulgent collection of five proprietary tobaccos from four different countries, each aged between three and six years, Foundry’s foundation is amplified through an eight year old wrapper developed by General Cigar. Called H-47 Pleno Sol, the lustrous wrapper imparts a deeply complex, layered smoking experience like no other.

The four-cigar collection is accessibly-priced, and will make its mark on tobacco retail starting in late-October. Foundry features these new cigars: Wells (6”x 50, SRP per cigar is $7.95); Lovelace (6 ¼ ” x 54, SRP per cigar is $8.45); Talbot (5” x 60, SRP per cigar is $8.95) and Cayley (6  ½” x 60 x 56 x 43, SRP per cigar is $9.45). Each frontmark is presented with a unique box design and features both a traditional paper band and a steampunk-inspired metal gear band.

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About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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