Press Release: G.A.R. Deli Custom Cigar Orders

August 21, 2013 (Miami, Fla.) – G.R. Tabacaleras Co. Cigar Factory. About three years ago, George Rico envisioned developing a project where his customers could create their own cigar blends without having to go through the very costly process of coming out with a line. This concept became a service now being offered at his G.R. Tabacaleras Co. factory in Miami, known as G.A.R. Deli. According to Rico, G.A.R. Deli was one of the primary reasons the Miami factory was opened. The factory was supposed to be a place where George could experiment and create unique and limited lines in the United States, and at the same time give the customer an opportunity to experiment in the blending process of their very own cigar. A customer interested in blending their own cigar can select their own wrapper, binder, and three types of fillers from a G.A.R. Deli sample kit of tobaccos.

Last June, Ohlone Cigar Lounge of California and Fujioka’s Wine Times of Hawaii, hosted G.A.R. Deli cigar blending events. Guests of the events were each given samples of all the different tobaccos that George had available at the Miami factory to put a blend together. They received their own blending sheet where they listed their preferred wrapper, binder, and fillers for their blend. Those guests were able to place an order with the factory to have their blend prepared by a cigar roller at G.R. Tabacaleras Co. and receive a box of their custom cigar.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.