May 23, 2012 (Basel Switzerland) — Davidoff, a Swiss company known for its excellence in luxury goods, announces the opening of its Davidoff lounge in Westmont, IL, the first of its kind in the United States. The lounge features more than 500 square feet of space and impressive 14 foot ceilings, as well as amenities with naturally inspired materials, comfortable furnishings, and lavish appointments in decor and privacy.
With the doors open, lounge members at Humidor of Westmont will now be introduced to a sophisticated and cosmopolitan setting that offers a tranquil get-away from the hectic city life where cigars and conversation can be enjoyed. The lounge features functional and distinctive elements expressly designed for the Davidoff brand. A state-of-the-art, ‘hidden in plain sight,’ cigar locker system flanks a fireplace and a floor-to-ceiling stacked tumble marble wall branded with the ‘Davidoff Lounge’ monarch.
In making the announcement, Richard Krutick, Head of Davidoff Marketing, said: “Placing our first United States based Davidoff lounge at Humidor of Westmont aligns perfectly with the brand’s standards of luxury, leisure and sophistication. Our long lasting relationship with Humidor of Westmont is one that Davidoff is excited to continue with this new venture, and we look forward to bringing the Davidoff experience to cigar aficionados in the Westmont, IL, and Chicago surrounding areas.”
Wall insets highlight artwork that depicts images of the tobacco cultivating process that are at the heart of the Davidoff tobacco fields in the Dominican Republic. Additional artwork romanticizes old world tools used by the torcedor (cigar roller).
Sam Karam, owner of Humidor of Westmont, said: “Davidoff’s lounge team manifested a transitional design in their approach to create a comfortable and upscale environment for our lounge members. The combination of classic and contemporary design keeps in-line with the sophistication of global Davidoff lounges and the Davidoff brand, which we are thrilled to now offer our patrons.”
Davidoff’s products are deeply connected to the leisure time activities and sophisticated enjoyment involved in the smoking of fine cigars. This partnership with Humidor of Westmont marks a new chapter for the company, as it opens its first lounge in the United States and further positions itself as the leader in top quality and affordable luxury.