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Press Release: Beach Cigar Group Changes Name To Gurkha Cigar Group, Inc

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March 13, 2012 (Miami, FL) — The Beach Cigar Group, makers of the super premium cigar brand Gurkha, is proud to announce that they have officially changed their name to the Gurkha Cigar Group, Inc. Effective immediately, this decision was made to re-emphasize the link between the brand and company name.

“This is a natural and progressive move for the company as we link our identity even more with the Gurkha brand,” said Gary Hyams, President of Gurkha Cigar Group. “The new name is also appropriate to further signal the positive direction the company is taking and will be a tremendous help as we position the Gurkha brand internationally.”

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The year 2012 is a special year for the company as they celebrate the 125th Anniversary of the Gurkha brand. It was this year back in 1887, at the height of the British rule that colonial soldiers 
began to make their own cigars from local tobacco. The fondness of the British for these legendary Nepalese 
fighters inspired them to name their cigars ‘Gurkhas’.

“The decision to announce our new company name was to also made to co-inside with the celebration of the 125th Anniversary,” said Kaizad Hansotia, Chairman of Gurkha Cigar Group. “We are currently working on a very special anniversary cigar to celebrate this momentous occasion, which we will introduce later on this year.” Be sure to look out for more information regarding the celebration of the Gurkha 125th Anniversary.

 

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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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