March 14, 2012 (Tampa, FL) — The J.C. Newman Cigar Company and Diamond Crown Cigar Lounge Indy Cigar Bar joined together for the Super Bowl to raise over $7,000 for the NFL Gridiron Greats Assistance Fund.

The check was presented to board member and spokesman Mike Ditka at the Indy Cigar Bar Diamond Crown Super Bowl event. $15 from the sale of every Diamond Crown Gridiron Greats box went to the charity which supports retired NFL players and their families who are unable to pay for basic services like medical care, housing and funeral expenses.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.