Ponce Cigar Co. is adding a second size to its eponymous Ponce line.

The new size is the Ponce Corona Largo, which measures 6 1/4 x 46. Like the original Ponce, a 5 1/2 x 54 robusto extra, it uses a Mexican San Andrés wrapper over an American broadleaf binder and fillers from the Villa González, Dominican Republic; Estelí, Nicaragua; and the U.S.A. The new size has an MSRP of $11.80 per cigar.

Two stores will receive the new size next week: Reserva Cigars in Nashville and Sir Louis Cigars in Wilbraham, Mass.

Eventually, the Ponce Corona Largo will head to other stores, but as of now the company is still waiting on the boxes to be finished, so the two stores are receiving bundles of the new size. Frank Vazquez, founder of Ponce, told halfwheel that he expects the boxes to arrive in October. He also added that he will add one more vitola to the Ponce line before releasing a second blend.

Overall Score

Avatar photo

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.