Yesterday, Platinum Nova Cigars announced a new line called Session, scheduled to debut at next week’s Tobacco Plus Expo (TPE) trade show. As it turns out, that will not happen.
“We decided to not to bring it to the TPE and we are going to work on a different name for its release at PCA,” said Aurelio Riego in a statement to halfwheel.
Riego blamed the delay on “trademark confusion.” M&D Distributors, Inc., an entity owned by Scandinavian Tobacco Group (STG), parent of General Cigar Co., owns a trademark on “Session.”
Platinum Nova has not announced a new name.
The first size was announced as a 6 1/4 x 56 toro, with a blend using an Ecuadorian habano 2000 rojiza wrapper, a Dominican binder, and a Nicaraguan filler grown in the Estelí region,
It was said to be priced at $12.99 per cigar or $129.99 for a box of 10 cigars.
The company said a second size would be released this summer at the PCA Convention & Trade Show, which begins July 11 in Las Vegas.
Images courtesy of Nova Cigars.
Update (Jan. 21, 2020) — Platinum Nova has postponed this release, originally scheduled for TPE 2020, due a trademark issue. This story was originally published on Jan. 20.