Yesterday, Platinum Nova Cigars announced a new line called Session, scheduled to debut at next week’s Tobacco Plus Expo (TPE) trade show. As it turns out, that will not happen.

“We decided to not to bring it to the TPE and we are going to work on a different name for its release at PCA,” said Aurelio Riego in a statement to halfwheel.

Riego blamed the delay on “trademark confusion.” M&D Distributors, Inc., an entity owned by Scandinavian Tobacco Group (STG), parent of General Cigar Co., owns a trademark on “Session.”

Last year, General’s CAO brand released a cigar called CAO Session.

Platinum Nova has not announced a new name.

The first size was announced as a 6 1/4 x 56 toro, with a blend using an Ecuadorian habano 2000 rojiza wrapper, a Dominican binder, and a Nicaraguan filler grown in the Estelí region,

It was said to be priced at $12.99 per cigar or $129.99 for a box of 10 cigars.

The company said a second size would be released this summer at the PCA Convention & Trade Show, which begins July 11 in Las Vegas.

Images courtesy of Nova Cigars.

Update (Jan. 21, 2020) — Platinum Nova has postponed this release, originally scheduled for TPE 2020, due to a trademark issue. This story was originally published on Jan. 20.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.