After showing the cigar off in September, Plasencia 1865 has finally announced the release of its Year of the Rabbit cigar.
The Plasencia Year of the Rabbit is a 6 1/2 x 54 toro extra that uses tobaccos entirely from Nicaragua, with a focus on tobaccos from the Jalapa region. Plasencia is making 6,000 boxes of 10 cigars, half of which will go to the U.S. market. Each cigar has an MSRP of $52.
“The Rabbit represents the perfect animal for these changing times for its ability to adjust during various times with grace and elegance,” said Nestor Andrés Plasencia, ceo of Plasencia 1865, in a press release. “I would also like to emphasize that since the rabbit is a symbol of longevity, our tobacco also improves over time to achieve those incredible flavors. We strongly feel that ‘The Year of the Rabbit’ cigar brand will accurately represent the Chinese New Year.”
Later this month, Chinese New Year will take place and that means a new year on the Chinese Zodiac calendar and a new animal; this year’s animal is the rabbit. Plasencia joins a list of companies that have made cigars to mark the occasion that includes Davidoff, Drew Estate, Maya Selva, Scandinavian Tobacco Group and Tabacalera S.L.U.