Pete Johnson & Altadis USA Collaborating for New Henry Clay (Update)

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For many years, Pete Johnson of Tatuaje Cigars has talked about his love for Henry Clay, the Dominican-made broadleaf-wrapped cigars that are made by Altadis USA. Now he’s blended one that is expected to be released later this month..

Johnson worked with Altadis USA’s Tabacalera de García factory in La Romana, Dominican Republic to produce the new Henry Clay. The cigar is known as the Henry Clay Tattoo, a 6 x 52 pressed cigar with a pigtail cap and a retail price of $9.

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“(I’m) very excited about the release,” said Johnson to halfwheel. “Henry Clay has always been one of my favorite brand names and my favorite Altadis product. I hope this leads into more collaborative projects in the future.”

Johnson is the third different party the tobacco giant has partnered with in the last year. It started with the Montecristo Espada, a cigar made by the Plasencia family in Nicaragua and sold by Altadis. Earlier this week, the ROMEO by Romeo y Julieta Aging Room Small Batch F25 began shipping. That cigar is a collaboration between Rafael Nodal of Boutique Blends, the Tabacalera Palma factory and Altadis.

In both the other cases, the cigars were made at non-Altadis factories, but sold by Altadis USA.

The Henry Clay Tattoo uses a Connecticut broadleaf wrapper from the 2010 crop, a Dominican piloto binder also from 2010 and filler tobaccos including Dominican olor and piloto tobacco from 2012, as well as criollo from Ometepe in Nicaragua.

While Johnson has worked essentially exclusively with the García family of My Father, this is not the first time he’s made a cigar without them. Johnson created the Nuevitas Jibaro much earlier on his career, which were produced by Tabacalera Tropical.

The collaboration is also uniquely interesting given Johnson’s history with Altadis USA.

In 2009, the company, which is owned by Imperial Tobacco Group, sued Johnson for his use of the fleur-de-lis on his bands. Altadis owns the U.S. rights to Montecristo, which prominently uses the fleur-de-lis on the front. It claimed Johnson’s use of the symbol infringed on its mark.

The two sides reached a relatively quickly settlement, which saw Johnson able to continue to use the symbol on existing product, although future Tatuaje releases have been made without the symbol.

The new release is limited to 50,000 cigars sold in boxes of 20.

Update (July 6, 2015) — Added info from a press release. The original version of this story was published on June 30.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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